The hero of social media marketing during lockdown has been user generated content (UGC).
In my 18 years here, bringing what is known as a relatively conservative profession into the twenty-first century with modern management principles!
Keen to show their support for the NHS at the very start of the Covid-19 crisis, confectionery giant Swizzels produced special NHS-branded bags containing mini rolls of Love Hearts.
It is widely predicted that once lockdown is over, there will be a spike in corporate finance activity.
Since the rise of the ‘ethical’ consumer, how a business treats its customers and staff has become an increasingly important aspect of a brand’s identity.
A young British poet called Tom Roberts has just become a global sensation after penning a piece about the good things that will hopefully come out of the Covid-19 pandemic.
