If you’re a business owner considering a sale, whether to a trade buyer or through a management buyout, there is a strong commercial case for increasing, not reducing, marketing activity in the years leading up to exit.
Take a look at your email signature, Teams background, the fonts you use in documents and presentations. Are your colleagues using the same style and colours? If not, your company may be sending mixed signals without you even realising it.
Most companies focus their attention on communicating with existing or prospective customers, often overlooking the importance of keeping colleagues in the know, too.
Strong internal communications aren’t a nice-to-have – they are the backbone of a connected, high-performing business.
There are plenty of frustrations that come with running a creative agency - all probably shared by most businesses. Unclear budgets, scope creep, late payment … they all come with the territory.
For more than 30 years, I’ve been helping individuals and organisations of every size and sector raise their profile. I’ve built and strengthened reputations. I’ve positioned people as experts in their field and businesses as leaders in their market.
