Over the past 12 months, the use of smart speakers among adults grew by a staggering 40%.
Of all 18-64 year olds, 65% speak to their voice-enabled device at least once a day.
Of huge significance is that fact that 46% of people actively use voice search every single day specifically to find out information about local businesses.
This dramatic change in the way people search for things is not going away. In fact, it will only continue on an upward trajectory.
All of which begs the question, how prepared is your business – in other words, your SEO strategy – to exploit this increase in voice searches?
If you haven’t already done so, you need to ensure your website content is optimised for voice search. It will become standard practice before too long so the sooner you do this, the more of a window of opportunity you have to outperform your competitors.
Please do get in touch if this is something you’re keen to hear more about.