Digital Marketing

If your business or brand is losing its online presence, it’s probably time to step back and let our highly experienced digital marketing team take a look at your digital strategy and activity.

After taking time to understand your business and objectives, we’ll conduct a comprehensive review of all your digital activity.  

To start, we’ll get under the bonnet of your website to see if any technical issues need flagging before moving onto an analysis of your SEO and content marketing strategy. If you undertake any email marketing, PPC or paid social activity, we’ll look at that, too.

Audit and competitor analysis completed, you’ll be presented with an honest and transparent overview of the good, the bad and the areas for improvement. All backed up with hard facts and statistics.

If your current SEO agency, PPC agency or content marketing agency has a tendency to bamboozle you with jargon, rest assured, that’s not our style. Everything you receive from us will be presented clearly and concisely.

As you’d expect, our recommendations will all be geared to delivering the results you want, and we’ll agree specific KPIs with you in advance of starting any activity.

You might want to improve your Google rankings for specific keywords or phrases so your customers find you before your competitors. Perhaps you have a very specific aim, such as driving visitors to your website to access or download a piece of information. It’s highly likely you’ll want to attract more sales enquiries.

If you’re frustrated that visitors to your website aren’t staying very long or aren’t filling out your contact forms, our team is very experienced at conversion rate optimisation (CRO).

You need a digital marketing agency that constantly monitors and interprets the data for guaranteed results, then adjusts the tactics to deliver optimum results. Everything we recommend and implement is based on data and hard evidence. 

Whether your current activity is highly sophisticated or pretty basic, you are guaranteed improvements with our highly experienced digital marketing team on your side. 

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Like any great digital strategy agency, we’ll start by establishing your business objectives.

You might want to convert more website enquiries into orders, improve the results of PPC campaigns or simply raise brand awareness.

Whatever you want to achieve, we’ll start by taking an impartial look at all of your current digital marketing activity before crunching and evaluating the all-important data that lurks behind the scenes.

Only then will you be presented with our findings and recommendations for improving your digital presence. We will produce a comprehensive strategy focused on your business priorities, mapping out a tactical activity that will have the greatest impact both immediately and over the longer term.

SEO and content are vital to driving traffic to your website. They are the foundations on which a great digital marketing strategy is built.

Our team will use their SEO expertise to ensure your website appears high on Google (and other search engines) when someone searches for the keywords and phrases you want to be associated with.

Because Google favours websites that are well built, we’ll start by conducting a technical audit to highlight any errors that could be inhibiting your performance.

Then, we’ll recommend the original, relevant and fresh content that’s required to help your website climb the Google rankings, ensuring we stay on top of any algorithm changes.

Our SEO content writers are highly skilled at crafting optimised copy that flows and retains a visitor’s interest.

From ‘always on’ brand awareness campaigns to tactical campaigns aimed at driving sales enquiries, our PPC and Paid Social experts will take a data-led approach to maximise your return on investment.

After agreeing on your target audience’s profile, we’ll identify the right platforms to reach them and the right messages to drive a positive response. Activity will include remarketing campaigns to capture people who’ve clicked through to your website but taken no further action.

Every campaign we manage is unique and features hyper-relevant messages that will resonate with each sector of your target audience.

Your campaign will be successful because of the rigorous approach our team takes to constantly monitoring performance and proactively testing and tweaking new approaches.

You’ve got a great website and an active advertising campaign in place. But you’re frustrated because people are visiting and clicking but not converting into customers.

If this sounds familiar, perhaps it’s time to let our highly experienced team take a look under the bonnet of your website and campaign to see what going on.

Let’s face it, having a beautiful website is all well and good, but if it’s not driving people to get in touch, all that effort is pretty much wasted.  The same goes for your SEO and paid advertising activity.

Whatever action you want prospects to take – make a purchase, download a document, complete a form – our team will recommend ways to improve your results.

It’s not rocket science. Actually, it is. But they’re all very clever, so you’ll be in good hands!

If you want to reach news customers or establish a regular programme of communication with existing ones, email marketing is one of the most effective and affordable tools in the marketing mix.

It’s also a great way of staying on the radar of lapsed contacts.

Whatever your reasons, we’ll manage everything on your behalf. As well as sourcing fresh data, if you need it, we’ll create a campaign that looks appealing and features compelling copy designed to resonate with your audience.

We’ll even take care of the distribution and review the analytics to see what messages and content proved the most effective.

These valuable insights will then be harnessed to hone and develop future communications.

CLIENT CASE STUDIES

Our digital marketing team has delivered highly successful, measurable digital campaigns across multiple sectors, including financial and legal services. But don’t just take our word for it.
Take a look at our case studies.

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