Myerson Solicitors
Campaign: Corporate Brochure
The Brief
Create a corporate brochure that makes a big impression
Art direction
Photoshoot
Bespoke copy
Exciting design
“Legal services advertising doesn’t have to be dull”
Everyone who has seen the brochure has gone. ‘wow!’.
By having ‘coffee table appeal’, the Myerson name is now constantly under peoples’ noses, which helps with brand awareness.
By not cutting corners and allowing us to commission great photography and print, Myerson has succeeded in conveying its personality and quality position in the market.
Everyone at the firm is proud to use the brochure in their new business development and marketing activity, while many compliments and in-bound enquiries have been received as a direct result of the brochure being distributed.
Having worked with Myerson for several years, we’ve come to know each other very well.
So much so, that when they decided the time had come for a new brochure, they asked us to take care of the whole project – from content to copy to design and print.
Our starting point was to agree a list of content that would showcase the firm’s services and expertise, while also conveying its unique personality and approach to doing business.Flat plan agreed, we turned to how it would look.
After discounting a number of abstract conceptual ideas that were a bit ‘too clever’, we went back to the drawing board and agreed on a simpler – but equally impactful – way forward.
Keen to avoid being ‘copy heavy’, our writers crafted succinct copy that still managed to convey a lot of information.
Next, we commissioned photography before our designers set to work creating a 32-page brochure guaranteed to pack a big punch and impress recipients with its sheer beauty.
