Manchester Drinks Company

Campaign: Launch of Shuda Frozen Cocktail Pouches just in time for summer

The Brief

To drive sales of a new product by promoting it in the press and on social media.


Pieces of coverage

195.8 Million

Total campaign reach


Average domain authority




Our PR campaign ensured the cocktails were featured in dozens of regional publications, as well as high circulation nationals and top-tier trade titles.

Meanwhile, our organic social media campaign generated high levels of positive engagement from the company’s existing loyal fans and attracted new followers. The campaign reached over 8,000 people and received over 450 engagements across Manchester Drinks Co’s social media platforms including Instagram, Facebook and TikTok.

To launch Shuda Frozen Cocktail Pouches, we debuted the products on Manchester Drinks’ social media channels. We used vibrant photography and video content including Reels and TikToks to get the products noticed and to create a buzz across Instagram, Facebook and TikTok.

Although the product was already available in many retailers, we drafted and distributed a trade release to further raise the profile of Manchester Drinks Co amongst other potential stockists. A compelling consumer release was drafted and distributed to drive demand.

In addition to colourful editorial features in big circulation titles including Chat, The Sun and The Grocer, Shuda Pouches have been featured in a variety of titles such as Belfast Live, Lincolnshire Live and Chatting Food online.

Influencer gifting and audience giveaways helped to gain traction around Shuda Pouches, to expand Manchester Drinks’ audience across multiple platforms.

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