Using traditional media relations to sell sweets

We’ve worked with the UK’s favourite sweet maker for over a decade and have enjoyed seeing the company grow as it introduces more and more tasty products.

There’s always something to promote to the wholesale and retail trade press or wider consumer and influencer media.

Having secured stacks of media coverage around Halloween, Christmas and Veganuary, our latest activity has been firmly focussed on Valentine’s Day. 

This year, Swizzels has introduced a brand new product – a giant chocolate LoveHeart bearing the message FOR YOU.

Our media contacts likes nothing more than the word ‘new’ so the coverage has been extensive in the national press, consumer lifestyle magazines and on several well known blogger and influencer channels.