SEO insights help inform PR activity for Arvia

This insight gave our PR team a whole new sector to target. They set about writing an article about the many benefits to businesses of installing a waste water treatment system. Naturally, it was written to be of specific interest to FM decision makers.

Guess what happened? It’s just appeared as a double-page spread in Tomorrow’s FM and on its sister website, with an all-important link.

Our article is a perfect example of intelligence from the digital world helping shape strategic PR activity. Naturally, our team is now busy drafting further articles to go in other FM sector titles.

Want to find out more? Read the article here