SEO insights help inform PR activity for Arvia

This insight gave our PR team a whole new sector to target. They set about writing an article about the many benefits to businesses of installing a waste water treatment system. Naturally, it was written to be of specific interest to FM decision makers.

It’s just appeared as a double-page spread in Tomorrow’s FM and on its sister website, with an all-important link.

A perfect example of intelligence from the digital world helping shape strategic PR activity. Naturally, our team is now busy drafting further articles to go in other FM sector titles.

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