Many of you will already know that crisis comms is one of our areas of expertise. In fact, we provide a dedicated service to members of the Federation of Small Business.
We’ve helped protect dozens of business owners from potentially damaging situations online and in the traditional media. In short, reputations have been protected. The feedback we get from those we help is often incredibly moving and they clearly appreciate the service we provide.
These days, no business is immune from the rising tide of consumers intent on publicly airing their grievances about companies. The trend will continue as today’s savvy teenagers turn into tomorrow’s consumers.
All of which, led us to the decision to package our crisis comms service as a stand-alone brand – Reputation Matters.
We’re using this news bulletin as a soft launch and would appreciate any feedback you have.
If you’re a business owner, perhaps it’s something you should consider? If you’re a professional adviser, perhaps it’s something you could recommend to your clients?