We were recently appointed to handle the social media management of not one but two fantastic clients, both of which we’re proud to work alongside.
We were appointed by global household tissue paper brand Nicky to manage its Facebook channels in the UK and Republic of Ireland. As a worldwide operator, it was important that the RMS social and design team quickly got to grips with the brand’s style guidelines to make sure the look and feel of the UK and Ireland Facebook pages that we were managing were in keeping with their European counterparts. As well as managing social channels, RMS is also responsible for community management, monitoring and responding to post comments, working closely with Nicky’s customer services lead.
Striking imagery is the order of the day to make this brand stand out and encourage conversation. Check out the latest innovation in this sector – coconut toilet roll!
Whereas Nicky came to us as a brand with established social media channels, we were tasked with establishing new handles for sustainable development Eden. Eden, a 12-storey office being built in New Bailey, Salford, is a flagship sustainable development by The English Cities Fund, a joint venture between urban regenerator Muse Developments, Legal & General and Homes England.
The 115,000 sq ft development is set for completion in 2023 and will feature Europe’s biggest living wall – a stunning array of plants, insect hotels and bird nesting boxes.
Before taking to Twitter and LinkedIn, the first thing our team did was put together a social media toolkit and strategy document setting the standard for everything that followed. Before we had access to any photography of the building, our design team created a series of animated teaser posts to build excitement. The building is now well under way giving us plenty of content and fabulous photography to share – check Eden out at EdenNewBailey (Twitter) and Eden at New Bailey (LinkedIn) .
To chat to our social media experts about boosting your brand’s engagement or for an audit of your current social media marketing activity, contact us today.