Raconteur is a leading publisher that creates content for the UK’s broadsheets and business titles. Always business related and aimed at business leaders and decision-makers, they produce high quality, relevant and data-driven content.
After discovering they were producing a special in-depth fintech report on behalf of The Sunday Times, we contacted them to find out what type of contribution we could submit on behalf of our international client Bruc Bond.
It turned out that several journalists had been commissioned to write separate articles for the 12-page report.
Bruc Bond (formerly Moneta International) is a thriving and ambitious business banking firm with a global presence. It is also a fintech company so we were determined to secure inclusion in the report for one of their executives, Eyal Nachum.
We approached two of the journalists, initially having to convince them about the credibility of our client who, despite being an established business, had only recently entered the UK market. That done, we then got a feel for the themes of their articles and crafted comments and opinion that we felt would suit their brief.
The Future of Fintech Report was published on the Raconteur website, with hard copies distributed with The Sunday Times in December.
We managed to secure commentary from Eyal in two of the feature articles: ‘Are the fintech bridges working?’ and another which explored the question, ‘Is a fintech entrepreneur or an innovative product more important to potential investors?’
Eyal’s confident and thought-provoking quote concluded the latter – just like a PS in a letter, one of the most read parts of an article:
Eyal Nachum, executive at Brüc Bond, formerly Moneta International, sums up the VC approach nicely when he says: “Great ideas are cheap. But only a few people are strong, creative and talented enough to implement these ideas and make them happen, to take them to the next level. Persona matters but being an ‘edgy’ entrepreneur can be a problem. VCs are looking for stability, not hype.”