Social media toolkits should be the starting point for all social campaigns

When we’re appointed to manage social media on behalf of a new client, one of the first things we ask is whether there is a social media toolkit. Many clients look at us blankly, but from our perspective, whether you’re dipping your toes into social media for the first time, or are a regular tweeter, a social media toolkit is essential.

Our social media manager Sarah Cornes tells us more:

What exactly is a social media toolkit?

A social media toolkit lays out what and how to post on your social media channels. It sets out the tone of voice and provides a style guide for creating assets meaning that your posts will be consistent and professional.

Why do I need one?

When you’re responsible for managing a social media account it can be hard to manage all the content coming your way and know what you should and shouldn’t post. A toolkit sets the boundaries and makes it really easy for anyone new to pick up your social media account and hit the ground running. It can save you a lot of time in the long run.

What should my toolkit contain?

Typically, a toolkit will contain a colour palette, fonts, iconography, photography examples, post samples and content pillars. Depending on the channels you plan to use and the type of organisation, the elements in the toolkit may slightly differ.

We’ve recently produced toolkits for clients including NorthCare Charity, Eden and Prosperous Life (links below)


NorthCare Charity

Prosperous Life

If you’re looking for an agency to manage your social media channels or need a toolkit for your inhouse social team, we’d love to tell you more about how we can help.