How we used a fully integrated approach to promote the Manchester Legal Awards

In 2023, we were named the official marketing partner of the Manchester Legal Awards for the 14th year on the trot.

Back in 2010, the awards were simply an idea on a page, and we worked closely with the Manchester Law Society to turn them into a reality.

Now openly acknowledged as the highlight of Manchester’s legal calendar, we are extremely proud of the work we do to publicise and promote the event.

Each year, we create a new visual look and apply it to all marketing collateral associated with the awards.

Our talented team copywrite and design everything used to promote the awards – eshots, brochures, press releases, articles, tickets, awards, social assets and online advertising.

We manage the MLA website, through which people can enter and reserve tickets or enquire about sponsorship opportunities.

In short, we are trusted to take care of all pre and post event promotion, including social media management and securing media coverage.

We even write the entry criteria and ‘quirky’ questions that feature in the event’s iconic brochure!

We are very proud of the work our team has delivered for the 14th annual Manchester Legal Awards.

Some of the results of our work with MLA 2023 include:

✔ 660+ tickets sold
✔ Sell out event with waiting list
✔ Regular media coverage pre- and post-event
✔ 425% increase in custom button clicks
✔ 94.3% increase in new followers
✔ 204% increase in unique visitors to MLA’s social channels

So, if you have an existing awards event that needs a face lift or have an idea for an event and need help turning it into a successful reality, get in touch with Claire Merryweather on 07764 529360.