In 1971, a cash-strapped student named Carolyn Davidson designed the Nike swoosh logo for a fee of $35 (today’s equivalent being $227).
Twelve years later, she was unexpectedly invited to a reception at Nike where she was presented with a number of gifts as a thank you for the contribution her design had on the success of the company.
Among the gifts were chocolate swooshes, a gold ring engraved with the swoosh and an envelope containing 500 shares in the company (estimated to be worth almost $1 million in 2016).
Of the gift, she said; “This was something rather special for them to do because I did the work, billed them and they paid the invoice.”
In 1995, Nike removed the word Nike from its logo and the swoosh has stood on its own ever since.