The statistics for people aged 18-34 are particularly interesting – 95% of this age group read reviews; 91% trust reviews as much as personal recommendation; and 80% actively write reviews.
Clearly, the importance of reviews and responding to them (89% read/are influenced by a company’s response) can’t be underestimated.
There has been an explosion in the number and popularity of review sites. While they are a great way to spread the word about your company, they’re also a popular channel for dissatisfied customers to air their grievances. Worse still is the increase in the number of fraudulent and inaccurate reviews – many fabricated by competitors or disgruntled ex-employees.
No matter what kind of business you run – and no matter how well you run it – there is a strong chance you will receive a bad review at some point.
All of which begs the question, do you have a review strategy in place?
If not, RMS can help you in a number of ways:
- By increasing the number of reviews you attract – important because consumers read an average of ten reviews before trusting a particular company.
- By generating star ratings on Google
- By managing your responses to both good and bad online reviews.
- By reporting and removing inappropriate reviews.
Alternatively, you can buy our DIY guide ‘A practical guide to handling negative comments on review sites’ for £99. This 8-page guide is packed full of advice and easy to follow steps to handling negative reviews on Google, Trust Pilot, Glassdoor, Yelp, Amazon, Trip Advisor and Checkatrade,
Simply email Maggie.firstname.lastname@example.org to order your copy.