Does my site page speed really affect its ranking?
Speed is a hugely important factor for any website so much so that Google made it one of the elements it looks at when ranking a website.
Page speed can be described as the time it takes to fully display the content on a specific page or how long it takes for your browser to receive the first information from the web server.
Page speed is really important to user experience. Did you know that in 2019 nearly 90% of retail purchases in the UK were made online? Pages that take longer to load often have higher bounce rates and lower average time on page. In our experience, longer load times also negatively affect conversions, which let’s face it, is probably the most important thing to your business.
In the eyes of Google, a slow page speed also means that search engines can crawl fewer pages using their allocated crawl budget, and this could negatively affect how your website indexes.
The good news is that it’s possible to fix slow page speeds and can make a real difference to your website performance. Whether it’s improving server response time, optimising pages or reducing redirects there’s always something that can be done to help.
Our digital marketing team always conduct comprehensive audits and reviews to ensure that your website is always performing at its absolute best.
So if you feel like your website isn’t working for you and your audience, let us take a look to see if we can make a difference.