Me Vs We – Navigating the power play between personal branding and corporate identity
There’s no doubt that the rising popularity of LinkedIn has made it much easier for people to build their own personal brands by sharing their news and views with their vast networks and getting instant gratification in the form of likes and comments.
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Lights, Camera, Action! Why You Should Embrace Video Content
Attention spans are shrinking and competition for engagement is fiercer than ever. Video content has emerged as a powerful tool for businesses to captivate their audience and drive awareness of their presence.
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A Level-Headed SEO Approach to Google Algorithm Changes
Let’s face it – when Google announces algorithm updates, it can feel like bracing ourselves for stormy weather. But just as with any challenge, and following the British maxim, stay calm & carry on, a methodical approach is the key to success.
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5 Essential Steps to Handle Negative Press for Your Business
As crisis communications specialists, we've guided countless organisations through media storms, from supply chain controversies to leadership challenges. Here's our strategic five-step approach to handling negative press effectively.
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The junk food ad ban and what it means for your brand
As of October 2025, the world of food and drink advertising will change forever. The UK government has passed a new law banning junk food ads before 9pm across TV, online platforms (yes, even your favourite paid social!), transport network ads and online children’s programmes. For FMCG brands, this could either be a roadblock or a new opportunity – depending on how smart you are about your PR strategy.
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Key takeaways from pro-Manchester’s corporate finance event
We've been working alongside nationwide placemaker Muse for several years and as we've got to know its various developments, we've also mastered the art of entering the business and its projects for awards.
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