Warburtons – People hub
Campaign: PeopleHub launch and roll out
The Brief
To help launch the new online PeopleHub platform internally to Warburtons’ people. To introduce, educate and encourage use.
Personalised collateral created for 25 different sites across the country
Creative and effective step-by-step guides produced
Engaging visual communications generated for each bakery and depot
Pilot scheme and wider national roll out achieved within a tight timeline
Working with bakery giant Warburtons always throws exciting projects our way and the launch of the PeopleHub platform was no different.
Our role at RMS was to support the internal team to educate, inspire and engage all Warburtons employees across the country about the new PeopleHub platform. Warburtons briefed us to work with them to support the internal launch of its new digital platform that gives employees the power and opportunity to access their own information including payslips, as well as be able to communicate and connect with other people across the business easily.
Our agreed strategy with the team was to implement an initial pilot scheme at one of its 25 sites – testing the messaging, communication channels, and the platform to identify any challenges before rolling out nationally.
The timeline, key messages, look and channels were first agreed in an initial briefing call with the team. From there, we worked to create branded personalised letters for every individual that contained their username and password, as well as a simple and visual step by step guide on how to use the platform for the first time. These elements were printed and sent to each worker’s home address. We also worked to produce strong communications at site – creating large step-by-step poster boards explaining how to log on and access using on-site kiosks or their smartphones, as well as eye-catching posters and screens that would be visible at key areas across the site to encourage employees to engage.
Once this roll out was tested at one site, the internal team assessed the success and results to ensure it went down well with the staff at site. Once happy, we then scaled up each element and executed comms nationally to the other 24 sites across the country. This included over 4,000 personalised letters and guides sent directly to homes, printed guides and over 50 explainer boards delivered to bakeries and depots, as well as posters, screens and desktop images for each.
The roll out was a huge success, with the Warburtons people responding well to the platform and a large portion now using it, with more engaging every day.
