Campaign: Maritime website
Design and build a new website which better reflects the company's global position as a successful and ambitious company.
Above industry average for pages viewed per session
Decrease in bounce rate
Above industry average for time spent on site
Page speed increase
“It was essential that the home page made a big impact”
A brand new, highly developed website was designed and built to meet every expectation in line with GasLog Ltd’s ambitious growth strategy.
The site was built to capture real time data from Reuters about the company’s share price and allows for automatic updating of SEC filings and investor news.
We also incorporated a live feed showing where each of the company’s vessels are around the world at any one time.
Once the main site had been produced, we designed and built a similar site for GasLog Partners, which is an alternative investment arm of the business.
GasLog Ltd, a high growth international owner, operator and manager of liquefied natural gas (LNG) carriers felt their website was extremely dated and didn’t fully represent the company’s global position.
Quoted on the New York Stock Exchange, GasLog Ltd owns a fleet of twenty-seven LNG carriers and provides logistics chain support to international energy companies.
We began the project by hosting a workshop to get under the company’s skin and work on a site map, outlining where the various pages would sit to maximize the impact of the campaign.
It was essential that the home page made a big impact and left visitors with an impression of GasLog Ltd as a modern and confident international company.
As GasLog Ltd is particularly proud of its wholly-owned fleet, we decided to major on these by incorporating a video ‘big and bold’ on the home page and by featuring strong imagery throughout the website.