Croftons

Campaign: Positioning a legal practice as experts in their field

The Brief

Help us secure our position as leading experts in housing and regeneration with a new website and host of marketing materials.

Multi-channel

70%

Increase in web traffic vs previous period

Continued growth

Fresh look

Activity

Croftons Solicitors started off briefing us on a new website to better promote their services and expertise in the housing and regeneration sector.

We began the project by hosting a workshop to get under the firm’s skin and to agree a site map to show where the various pages would go and to ensure a good user experience..

It was essential that the home page made an immediate impact and left visitors in no doubt that Croftons is a modern and confident firm of solicitors with strength in dealing with all things to do with housing and regeneration.

In order to also convey the friendly, approachable and personal way the firm deals with matters, it was agreed to hold a photo shoot in order to put Crofton’s team at the heart of the design – not a stock image in sight! Our developers and designers worked closely together to create a fresh, clean look that was easy to navigate, helped by the introduction of bespoke icons to convey each of its specialist areas.

The fresh look we created for the website went down a storm internally at Croftons, so much so that we were asked to design a suite of brochures and exhibition materials for the firm in a similar style.

“Everyone at RMS is friendly and approachable. They took time to understand our brief and brand. They communicate well, deliver on time and, most importantly, produce really great work!”

I’ve worked with RMS on a number of projects over the years. When I joined Croftons, I knew where to turn for a new website and creative inspiration. I can’t recommend the team highly enough.

Mike Nuttall
Marketing Manager – Croftons

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