Manchester Legal Awards
Campaign: Expert event marketing
The Brief
To launch the first ever dedicated legal awards in Manchester, with a view to making them an annual event.
Fully-integrated activity
Sell out event every year
Tickets sold
Firmly established annual event
“As the principle marketing partner, we’re responsible for all marketing activity surrounding the event”
In 2023, we were named the official marketing partner of the Manchester Legal Awards for the 14th year on the trot.
Back in 2010, the awards were simply an idea on a page and we worked closely with the Manchester Law Society to turn them into a reality.
Openly acknowledged as the highlight of the North West legal calendar, we are extremely proud of the work we do each year to publicise and promote the event.
Each year, we create a new visual look and apply it to all marketing collateral associated with the awards. This year’s look is distinctly sophisticated with hints of silkiness!
We also manage the MLA website, through which people can enter and reserve tickets or enquire about sponsorship opportunities.
Alongside this, we’re also responsible for all pre and post event promotion, including social media management and securing media coverage. We even write the ‘quirky’ questions that feature in the event’s iconic brochure!
The awards have continued to go from strength to strength, with each year seeing record numbers of entries and long waiting lists for tickets. We have even been offered bribes for tickets!
“Seeing the awards now being acknowledged as one of the highlights of the North West legal calendar makes us extremely proud”
