Ask 10 people what they think PR is and you’ll get 10 different answers. To us, it’s raising the profile and expertise of a client in a combination of ways – it’s certainly not just about securing media coverage.
Recently, we’ve had a lot of success securing seats for various clients at round tables and on panel discussions.
James MacLeay, investment director at private equity firm WestBridge, recently sat on a panel at the BVCA Summit where he contributed to a debate about ESG risks and greenwashing in private equity. This followed his contribution to a roundtable organised by leading publication Real Deals about the importance and complexities of due diligence in dealmaking. His colleague Rebecca Sinclair also recently sat on a Real Deals panel, discussing the challenges facing mid-market lenders in the current economic climate.
A couple of weeks ago, Moira O’Shaughnessy managing partner at financial planning and investment firm FPC, joined a roundtable organised by the The Business Desk which explored the recruitment and retention challenges facing employers in this new world of hybrid and full remote working.
Katie Lea, director of culture and engagement at global ship management company V., took to the stage a little further afield last month. She sat on a panel in Abu Dhabi at ADIPEC, hailed as the world’s largest gathering of energy sector professionals.
Later this month, Leah McGimpsey, CEO at global environmental consultancy APEM Group, will be interviewed by Michael Taylor at another event being hosted by The Business Desk. She’ll be talking about her role at the helm of a fast growth and acquisitive business.
These speaker opportunities are very valuable to clients. Of course, they lead to media coverage that helps position them as experts in their field but they also put our clients ‘in the room’ with other people, creating invaluable connections. And we all know what connections lead to … opportunity!
If you’d like a seat at the table or would like us to craft a unique event for you to host, get in touch.