Hair today, gone tomorrow

Who doesn’t love an April Fools’ stunt!

We had some fun coming up with brand awareness ideas for Appacut, an App that enables people to book a barber’s appointment at a time and place to suit them.

Our narrative was simple … a UK tech company has scored a global first with the development of an App that transforms a mobile phone into an electric razor.

Yes, a little far-fetched so we created a short film to demonstrate the razor in action.

Media coverage secured, brand awareness improved, downloads of Appacut nailed.