Growing profile, gaining followers and winning awards

We’ve worked with private equity firm WestBridge since they raised their first fund back in 2008.

Over the years, we’ve publicised all of their transactions from MBOs to exits, bolt-on acquisitions to fund closes.

In 2018, we refreshed the firm’s branding and developed a new website which we regularly update with fresh content. We also write and distribute regular newsletters, award entries and manage the firm’s LinkedIn account.

We were especially pleased to see that our marketing activity in 2022 led to:

–          over 70 pieces of quality coverage in the private equity media
–          a 56%  increase in their LinkedIn followers
–          several industry awards wins
–          newsletter open rates of 36% (15 % higher than the industry average)