Did you know?

But with the rise of Instagram Stories, it can be difficult to decide which posts best suit the feed, and which will sit better in Stories. To help you decide, here’s a couple of top differences:


  • Great for engagement
  • 70% of Stories are watched with the sound on
  • Stories are shared in the moment


  • Great for reach (posts stay in your profile forever)
  • A lot of users scroll through their feed with the sound off
  • The feed is the face of your company