Client spotlight: Eden

We are very fortunate to work for some amazing clients, about which we are truly passionate.

Amongst these is Muse, the nationwide placemaker. With an outstanding track record of leading complex, area-wide regeneration projects and the experience to accelerate new neighbourhoods, it places an emphasis on delivery, quality, and sustainability.

Part of the Morgan Sindall Group plc, Muse is also part of The English Cities Fund (ECF), a strategic development company set up with Homes England, the Government’s homes agency, and investors Legal & General.

Currently, our main focus for Muse/ECF is the promotion of Eden – a £36 million, 115,000 sq ft 12-storey office building in New Bailey, Salford – to an audience of commercial property agents and prospective tenants.

This is being achieved through a PR campaign which combines traditional media relations with a LinkedIn programme.

Upon completion, Eden will be the most sustainable new build office in the UK and is already hailed as an icon in Salford and Greater Manchester. Blazing a trail for sustainable construction, Eden also features Europe’s largest living wall.

One of the challenges we’ve faced is countering accusations of green washing, which is why we were delighted to enable Julia Hatmaker, editor at Place North West, to delve into this hot topic in this feature.

As Ella Woodward, development manager at ECF, explains: “Eden has been designed for communities and companies that place sustainability at their hearts. As a business, Muse is committed to building a brighter, greener, future for the next generation.

This place-changing building has been designed to push the envelope in terms of sustainable regeneration and highlight what can be achieved when like-minded partners work together to deliver something truly special for the benefit of everyone.”

Keep up the amazing work Team Muse/ECF – we’re with you all the way! 💚