Our mission on behalf of Duerr’s is to make marmalade fashionable again.
Naturally, this isn’t going to happen overnight so we’ve got lots of tactics and plans in place … one of which has got us extremely excited.
Inspired by the unique and wacky dress sense of Great British Bake Off presenter Noel Fielding, we decided to create a set of limited edition shirts featuring a print created by our very own design team. Fruity icons and a bold colour palette have combined to create a vibrant, fun shirt that has impact and the all-important talkability factor.
Naturally, we’ve sent Noel a shirt and are glued to our TV screens in the hope he wears it for one of his appearances.
Our PR and social team is now busy encouraging members of the public to bid for one of the nine remaining shirts via a silent auction on the Duerr’s website. All proceeds will go Create, a national charity that provides creative workshops to disadvantaged and vulnerable people in communities with limited arts provisions.
To ensure the shirt gets seen, we’ve even hired a Noel lookalike to front our campaign – the jobs people have!