Me Vs We
DATE Thursday 3rd April
TIME 12:00 – 13:30
VENUE Treehouse, Manchester, Blackfriars Street, Manchester M3 2EQ
#MEvsWE
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We are hosting a very special lunchtime event on Thursday 3 April.
Whether you’re keen to stand out in your industry by boosting your personal profile or are a marketing professional trying to keep your colleagues on-brand, this FREE event is for you!
As the rise of the corporate influencer continues, this informative, entertaining and thought-provoking session will look at the challenges of balancing personal profile with corporate brand values.
Having a high-profile individual with a strong presence on social networks, who’s always prepared to share their opinions and speak to the press, can be a marketing dream.
But what happens when that person’s profile eclipses the company they represent? Should their wings be clipped or should they be trusted and allowed to fly free? What if their opinions conflict with corporate values?
How can an organisation – and its marketing team – harness the power of an individual voice without diluting its own message?
We have curated a stellar panel of guests, each with different perspectives about the interplay between personal and corporate branding.
You’ll be sure to come away with some interesting takeaways and insider tips and strategies, whichever side of the camp you’re in.
Meet our panelists
Ruth Shearn
Founder – RMS (host)
Ruth set-up RMS in her back bedroom in 1991. Over the years, Ruth has grown RMS into a successful agency that provides media relations, social media management, digital marketing and design support to businesses and brands of all sizes in a range of sectors.
Nick Freeman
Managing Director – Freeman & Co
Lawyer Nick Freeman has benefitted hugely from having a high profile. He is best known for defending high-profile traffic and speeding cases. After being dubbed Mr Loophole in the press, he trademarked the name.
Stuart Hurst
Director – Cloud 10 Accounting
Stuart is not a typical accountant. After qualifying and gaining experience in small practices, he joined top 15 firm UHY Hacker Young. Always keen to promote the practice in new and creative ways, he eventually left to set up on his own after feeling too constricted by corporate guidelines.
Orla McGrath
Head of Brand and Communications – Muse
After spending five years at Urban Splash, Orla joined nationwide placemaker, Muse (a division of Morgan Sindall) in 2022. With responsibility for promoting Muse, its regional businesses and multiple placemaking projects – while managing the voices of dozens of stakeholders – Orla ensures personal and corporate profile work in harmony.
Michael Taylor
Editor – The Business Desk
One of the best known and respected business journalists in the region, Michael edited North West Business Insider for 12 years followed by a stint in academia. He couldn’t resist the call of journalism and joined The Business Desk in 2022. Always keen to get the inside track and tell great stories, Michael values spokespeople who aren’t shackled by corporate strictures and approved scripts.