Trafford Leisure
Branding, website and social media promotion for a Spa
The Brief
RMS was tasked with coming up with a name and visual identity for a new spa located within the much-anticipated revamped Move Altrincham Leisure Centre. After the success of the branding, we were invited to design the spa’s website write and design their email newsletter, and to produce social media posts to promote the spa.
Activity
RMS began the branding process by hosting a brand workshop with multiple stakeholders from Trafford Leisure, including the new spa manager and head of commercial. All aspects of the new spa were discussed including the facilities on offer, value proposition and customer personas.
Following the workshop, we undertook desk research about competitor spas and considered dozens of potential names.
We presented a shortlist of names, along with a clear rationale behind each. The Cove, which happened to be our personal favourite, was an outright winner. Our client agreed that the name conjures up images of a serene space away from chaos – a retreat and private escape.
Name agreed, our design team worked their magic and developed a beautiful brand identity. With understated and muted shades, the logo features tasteful typography and hints at water, which is a big feature of the new spa.
When it came to the website, we built landing pages for each of The Cove Spa’s 12 treatment categories, including massage, facials, pregnancy treatments, waxing and teen treatments. This gave Google and potential clients a clear, relevant page for each service, supported by on-page optimisation, structured data and regular Google Business Profile posts linking back to the site.
For the email newsletter, we planned topics to cover each month and themed the look of the newsletter around the highlighted offers of the month. Social media posts have covered current offers, facilities on offer at the spa, as well as highlighting members of staff and FAQs.
Success
Everyone in the team at Trafford Leisure was delighted and excited with the branding. The website launched to great success and we have had fantastic engagement on social media leading to the spa being busy month after month, with its popularity continuing to grow.
Over the past six months, Google Search clicks rose by 62% to 13.3k, and search impressions grew by 135% to 109k, compared with the previous six months. Organic search remains The Cove Spa’s strongest acquisition channel. Between April and October, it accounted for 42% of all website traffic and 80% of tracked calls, and the spa ranks highly for key local searches such as “massage Altrincham”.
