Much of marketers’ efforts are concentrated on driving new customers to websites. But it’s surely more cost-effective to look for sales from the customers who are already there. A bird in the hand and all that. We’ll examine the experience users have on your website (the UX), and conduct in-depth user testing and competitor analysis.
We’ll show you how customers use your website, where things go smoothly and where they get bored or distracted and drop off.
We’ll examine your competitors and show you where they get it wrong, what things they get right and what you can learn from it.
And then we’ll set you a new strategy to increase sales from customers who are in your grasp and set new targets for leads, close rates and revenue that you never thought possible.
How we approach conversion rate optimisation
It’s like plumbing. First, we work out your current conversion rate, then we work out where the customers are leaking out. Okay, it’s not like plumbing.
But to put it simply, we work our way through every corner of your site, turning dead ends and drop offs into sales escalators. We look at where we can add in more calls to action.
We look at the imagery – does it do justice to what you do? We ensure the copy is compelling and clear and every word is doing a job – even if it’s just helping to build your personality. We bring every member of our brilliant team to help your cause. We polish, we primp, we pamper, we remove all the glitches and ensure that what you’re left with is a gleaming, easy glide that whisks customers through and gives them a perfect brand experience.