Did you know? 86% of consumers read online reviews

Did you know? 86% of consumers read online reviews image
86% of consumers read online reviews, while 57% will only go on to buy if a company/product has a rating of 4 stars or more.

The statistics for people aged 18-34 are particularly interesting - 95% of this age group read reviews; 91% trust reviews as much as personal recommendation; and 80% actively write reviews.

Clearly, the importance of reviews and responding to them (89% read/are influenced by a company’s response) can’t be underestimated. 

There has been an explosion in the number and popularity of review sites.  While they are a great way to spread the word about your company, they’re also a popular channel for dissatisfied customers to air their grievances.  Worse still is the increase in the number of fraudulent and inaccurate reviews – many fabricated by competitors or disgruntled ex-employees.

No matter what kind of business you run – and no matter how well you run it – there is a strong chance you will receive a bad review at some point.  

All of which begs the question, do you have a review strategy in place? 

If not, RMS can help you in a number of ways: 

  • By increasing the number of reviews you attract - important because consumers read an average of ten reviews before trusting a particular company.
  • By generating star ratings on Google
  • By managing your responses to both good and bad online reviews.
  • By reporting and removing inappropriate reviews.

Alternatively, you can buy our DIY guide ‘A practical guide to handling negative comments on review sites’ for £99. This 8-page guide is packed full of advice and easy to follow steps to handling negative reviews on Google, Trust Pilot, Glassdoor, Yelp, Amazon, Trip Advisor and Checkatrade,

Simply email Maggie.miller@thisisrms.co.uk to order your copy.



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