Get your social strategy right and you will build valuable relationships with your fans and followers, which not only makes them feel warm and fuzzy towards you but, more importantly, means you are front-of-mind when they’re ready to spend.
While follower counts are clearly important, a social media team’s role should involve far more than simply churning out competitions to increase likes.
Get your social mix right by providing fans with unique and authentic content that entertains, evokes emotion or is downright useful and you will reap the benefits commercially.
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