When an unexpected crisis hits a company, directors often find themselves drowning under the weight of endless media calls.

Every organisation is vulnerable to a crisis, not matter how big or small. The days of playing ostrich and burying your head in the sand and hoping the problem magically goes away are gone.  Especially in this digital age when people take to social media to actively destroy your reputation.

Managing crises are essential to protecting the reputation of a brand or business that, in many cases, has been built up over many years of hard work. Even in the best managed companies, things will sometimes go wrong, from freak accidents of nature through to human error, you always need to be prepared for any eventuality.

Without a strong and robust crisis communication strategy behind you, all that hard work building your business up, can disintegrate before your very eyes. The news media is a very powerful tool and in the event of a crisis, it needs to be handled with care and by media experts to ensure that the public is well informed.

What is crisis communications?

Crisis communications can be understood as ‘putting out the fire’.

Effective crisis communications is about managing the ‘crisis’ as quickly and as effectively as possible, keeping the media well informed and ensuring that your business doesn’t experience any lasting reputable damage from the situation.

In many ways, crisis communications is the opposite of traditional public relations, where a brand or business works to acquire the attention and approval of third parties, earning media recognition through hard work and success stories. Crisis communications deals with negative media and works to quash or minimise any negative coverage.

From the moment of the crisis, effective crisis communication strategies work hard to uphold a company’s reputation, ensure the news media report on the truth and strive to get the business back on its feet as quickly as possible.

Benefits of crisis communications

Having a crisis communication strategy in place to effectively deal with the media during any given crisis is vital to business’s reputation.

In the most challenging and often difficult circumstances for a business owner, you need help getting yourself out of a disaster. Having a dedicated team of highly trained media experts to act on your behalf and guide you quickly and efficiently out of the crisis is a no brainer.

Think of it like a form of media insurance. You might never experience a crisis, therefore you might never need help. However, a flood, a fire, a faulty produce, substandard service or misconduct of an employee can rapidly escalate in to lengthy pages of media coverage that could potentially jeopardise the future of the business and turn off your target audience. Not to mention your customers, who can, so easily, go elsewhere.

Many crises, if handled correctly, can actually be turned into positive opportunities to demonstrate a company’s decency and core values. In fact, in some cases, correctly handling a crisis can enhance the reputation of a company.

It is important that the company is seen to learn from its mistakes and proactively seek out ways to ensure such incidents aren’t repeated in the future. If a great initiative has been created as the result of a crisis, then the company should be proud to announce this to the media.

"Crisis communications can be understood as putting out the fire"

Our approach to crisis communications

We have a dedicated, highly trained crisis communication team on hand to support and advise you how to control and manage the media quickly and effectively to ensure reputational damage is minimised.

One step further, our crack team can manage your press office, deal directly with media inquiries and supply journalists with prepared media statements written specifically for the situation you find yourself in.

Should the media want to interview key executives within the business, our crisis communication team can act as a mediator between you and the press to ensure the reputation of your business is upheld at all times – advising you how to conduct yourself and what to say throughout the interview.

We can help you undertake a risk analysis and establish a crisis communications strategy so you can act quickly and effectively should the worst happen.

Specific crisis management services include:

  • 24/7 press office support
  • Risk analysis and management strategy
  • Internal and external communications management
  • Broadcast media training
  • Impact evaluation

Crisis management is handled by our experienced team of communication specialists and ex-journalists who have successfully advised and guided numerous clients through many crises.

Our number one priority is making sure your reputation remains intact.

CALL us now on 0161 927 3131 or email us at to see how we can help you