WEBSITE TECHNICAL AUDIT

Ensuring your website continues to work to its maximum potential is hugely important for every business.

Your website needs to be built on solid foundations and so we have created a new technical audit to help identify areas where performance can be improved. Even the smallest technical issue can negatively affect your business revenues, rankings and even a potential customer’s experience of your brand. By carrying out a technical audit, we’ll be able to quickly highlight those important factors – most require a small fix to see a big difference.

Our four key Audit areas:

  • Page Structure and Site Architecture*
  • Crawlability, Sitemaps and URLs*
  • Internal and External linking*
  • On-page Optimisation*

Why Should I Conduct a Technical Audit?


Traffic Stagnation/Drop

One key reason why your site could do with a proper check is that you’ve noticed a drop in organic traffic and overall visibility or have simply stagnated and aren’t seeing the growth you expected. This could be down to a technical hitch, or there may be areas of the site which could be improved.

Making key content easier to crawl and generally making the site more accessible is likely to help in overall visibility. Other areas looked at in an audit, such as the analysis of on-page optimisation and internal linking, will go towards finding the solution.

Search is Constantly Evolving

Another reason for a site audit would be more of a general point: search is always changing and evolving. You should ensure that your site is changing and evolving with it. Not too long ago, Google announced their intentions of creating a mobile first index, which takes mobile sites into account during the crawling and indexing process, not just the desktop site.

Partner this with the constant reminders of how important site speed is, if your site still isn’t properly optimised for mobile, then you’ll likely be left behind.

There’s also the use of new and growing technologies such as schema markup and AMP, as well as the use of rich snippets/cards which tie in with the evolution of search results pages, all areas which will be looked into during an audit, ensuring that the site is making the most of any new technology which could benefit it.

"By carrying out a technical audit, we’ll be able to quickly highlight those important factors – most require a small fix to see a big difference."

You’ve Never Audited Your Site

Taking SEO and any traffic generation out of the equation, your website may simply have never been audited.

They have been set up and trundled along during their lifespan without anybody really taking a proper look at the site to identify any issues.

If a site has been going for some time without a proper, in-depth technical look into any potential issues, it is something that really should be done, as there may well be underlying technical issues that will be uncovered, providing all sorts of work that may help your site improve, not only in the search engines, but from a usability point of view too.

This is why a technical audit is recommended for any site. You never know what kind of issues you’ll find that may well be hindering your site’s overall performance and search visibility.


If you feel like your site is being held back due to technical issues, or you would like some advice regarding your website or any aspects of Technical SEO, CALL us now on 0161 927 3131 or email us at hello@thisisrms.co.uk to see how we can help you

*£750, which includes a full and detailed audit report together with a list of recommendations