In today’s competitive, digital-focused market it is vital that any business has an engaging, highly functional website to attract customers and increase revenue.

Your company website is the only part of your business that current and potential customers can access at any time as they look to gain an insight into your company, making it one of your most important marketing channels and central to the success of any business.

What is website development?

In basic terms, web development is a broad term covering the various specialised tasks involved in building a website including programming, web design, technical optimisation, user experience, website content creation and many more.

No longer the sole domain of the programmer, good web development now brings together a wide range of skills from across the business to ensure that your website not only works well technically, but is designed and written to convert visitors and rank well in Google. Without all of these factors accounted for, your website will not perform to its potential.

Benefits of website development

As we develop your website you will see benefits in a number of key areas:

  • Technical – A fast, modern, future-proofed website will keep your customers on-site by making their browsing experience as smooth as possible and ensure that your website lasts for years to come. Having a well-optimised website is vital for converting potential customers, with 40% of people leaving a site if it takes longer than 3 seconds to load.

  • Design – When visitors arrive on a beautifully designed website it immediately gives a positive impression of a business, whilst making it easy to navigate and effectively guiding them to the relevant pages ensures they will keep browsing, dramatically improving your chance of turning them into a paid customer.

  • Content – If beautiful design draws people in, well-written, engaging content keeps them around. By presenting people with the information they need at the right point in their journey, you will ensure they have all of the information they need to convert.

  • SEO – Of course, having a website which is a technical marvel, beautifully designed and has incredible content is still no use if nobody can find it. This is where SEO comes in. Effective SEO implementation will send the right signals from your website to search engines, helping you to appear as high as possible in the rankings when people are searching for your product or service.

All of these come together to create one key benefit for your business: more revenue.

"Trust the website development team at RMS to create a website you will be proud of and that delivers for you commercially"

Our approach to website development

Although every website is different and every business has unique requirements, our approach to web development can be broken down into six key phases: information gathering, planning, design and content creation, development, testing and delivery, and maintenance.

  • Information gathering: A vast range of things need to be taken into account when developing a website, as such, our first step to developing a website is to gather information. We will take the time to understand your business, your objectives, and your market so that we can build a website perfectly suited to maximise the potential of your business.

  • Planning: Once we have all of the information required we will begin planning the structure of your website, breaking down the information required into a list of topics and sub-topics. Using this knowledge, we will be able to plan a navigational system which is easy to use and gives your visitors all of the information they require.

  • Design and content creation: Now that we know the basic structure of your website, we will be able to sit down to design it and write the required copy. This phase may go through multiple iterations, but the end result will be a website that visitors will enjoy spending time on.

  • Development: What you may think of as traditional web development only really begins in the fourth phase of our web development process. This is where our team of expert programmers get to get their hands dirty, writing the code for your website and digging deep to ensure it is fully optimised and everything works smoothly.

  • Testing and delivery: Once development is completed you will have a fully-functional website, but it’s important not to get too excited just yet, because our team will be going through it with a fine toothcomb to make sure everything runs perfectly. Once we’re confident we’ve done all we can, we’ll officially launch your new website to the public.

  • Maintenance: Of course, just because your website is now live it doesn’t mean you can forget about it. It’s important to perform regular maintenance to ensure it keeps performing to a high standard and make changes based on customer feedback and behaviour.

Trust the website development team at RMS to create a website you will be proud of and that delivers for you commercially. No confusing technical jargon, no hollow promises – we will guide you through with transparency and honesty.

CALL us now on 0161 927 3131 or email us at to see how we can help you