Search Engine Optimisation, or SEO, is the only way your website can come out on top of these searches.
Based in Manchester, our SEO team will work to ensure your website appears as high as possible in the Google rankings for key terms which will drive quality traffic to your website. No grandiose promises, no unrealistic expectations, just expertise and hard work.
In short, SEO is the process of increasing the quality and quantity of your traffic through organic search engine listings.
Organic search engine listings are the non-paid-for results which appear in search results, forming everything from the traditional list of search results to listings on the Google Knowledge Graph and answer boxes. These listings will typically make up the bulk of your website traffic, with well-done SEO being the most cost-effective way to drive high-quality traffic to your website.
To create these listings, search engines are constantly crawling the web and indexing pages. The contents of this index are then put through an algorithm when you search, with what the search engine feels are the most relevant results presented to you in descending order.
Google’s algorithm alone has over 200 ranking factors which decides how websites are shown, and these factors are being constantly tweaked.
The job of SEO is to ensure that your website sends the right signals to the Google algorithm to indicate that your website is a quality resource which deserves a high ranking in the results. This involves on-page SEO, which is visible on your website, and off-page SEO, which is not.
To consider the benefits of SEO to your business, it is important to be aware of these three statistics:
Because of this, SEO is the central pillar of any good digital marketing strategy and vital for driving traffic to your website and the success of your business online.
Traffic arriving on your website as a result of SEO are inbound leads and have already shown an interest in your product or service, meaning that traffic from SEO has a 14.6% close rate, compared to a 1.7% conversion rate for leads gained through outbound advertising. Inbound leads also cost an average of 61% less than outbound leads. Meaning you will close more leads for a lower cost.
If you want more customers at a lower cost-per-lead for your business, SEO is a digital marketing investment you can be confident in.
The first step to running any SEO campaign is to ensure we have all of the knowledge in place to successfully implement it. As such, our first step in the process will be to learn everything we need to know about your business, your objectives, your current customers, and your ideal customers.
With this knowledge to hand, we will then perform a full analysis of your current SEO strategy and search engine footprint. Doing this will allow us to establish exactly what your current strengths and weaknesses are compared to your current objectives and form the foundation of our strategy to improve your SEO.
We will then use our knowledge of your business and objectives, along with the results from our analysis, to develop your SEO strategy. This will begin with keyword research, during which we will establish a set list of keywords to target in our campaign. Using this keyword research, we will develop a full off and on-page SEO strategy designed to increase your web presence for these keywords.
Following this, we will begin implementing our SEO strategy. Implementing an effective SEO strategy takes time, and we will constantly monitor performance, report on results, and make required tweaks as required during this process.