In an ever-evolving, competitive market such as this, it is vital for businesses to have a specialist team to maximise the opportunities available.
At RMS, our Manchester-based PPC marketing team combine their expertise and knowledge of the PPC market with a data-led approach to maximise the ROI of your PPC advertising across the full spectrum of platforms, including: Google AdWords, Google Shopping, Bing, Facebook and YouTube.
Our team work hard to identify the right platforms for your business and ensure that your messages are placed in front of the right audience at the right time, ensuring maximum ROI is extracted from your campaigns and customers are seeing your message during every portion of the sales funnel.
PPC advertising is a form of online advertising where you are only charged when someone clicks on your advert, helping to ensure that your budget is only being spent on people with a genuine interest in what you have to offer.
Most commonly associated with the adverts appearing in Google’s search results via the Google AdWords platform, PPC marketing has evolved and is now present across vast swathes of the internet, from Google and Bing’s search results, to the newer Google Shopping adverts and, in more recent times, paid social media marketing.
Each PPC platform serves a different audience and is suitable for different business needs, meaning that your business can use just one service or a combination to guide consumers through the buying cycle.
The broad range of options available in the PPC world mean that there are a wide variety of benefits for using it as part of your marketing strategy. However, the main benefit of using PPC advertising on search engines such as Google and Bing is simply that you will be there at the precise moment people are actively looking for your product or service.
Carefully selected keywords and a well-crafted advert will ensure that your offer appears above the organic search listings and speaks to people who have their money out and are ready to make a purchase. And if good SEO already has you appearing on the first page for these terms, a good PPC campaign will give you even more screen real-estate and an even higher opportunity to drive qualified traffic to your website.
PPC marketing is also unique in the marketing world by virtue of the fact that it can give you extremely fast results. Generally, your marketing activities will take some time before beginning to generate a return on investment for your business but a well-executed PPC campaign could start seeing revenue the same day you set it up.
Only paying when someone clicks your advert also means that your budget is being spent on higher-quality leads than other forms of advertising, so your budget will no longer be spent reaching audiences which may or may not be interested in your product or service. You’ll only pay if they are interested enough to actively engage with your advert.
The sheer volume of data available to you in PPC campaigns also allows you to track and measure every aspect of your campaign’s performance and how it is contributing, whilst also giving you the opportunity to use powerful remarketing tools. Ultimately, PPC enables extremely in-depth targeting to ensure you are targeting the perfect people for your business needs.
Before starting on any marketing campaign, we do the same thing: learn everything we possibly can about your business, your long and short-term objectives, your customers and your products or services. Doing this allows us to develop a strategy which works in sync with your goals and is best-placed to meet the needs of your customers.
When developing a PPC strategy, we will take the time to review all previous campaigns you may have done, allowing us to discard strategies which performed poorly and build on those which worked well.
Once we have all of the information we need, we will then begin planning your campaign in earnest, establishing relevant platforms for your messaging and the relevant messaging for each chosen platform, performing keyword research and mapping out your audience to define various targeting protocols.
After we have a strategy in place, we will begin creating your adverts. We don’t take a ‘one-advert-fits-all’ approach but work at an extremely granular level to create hyper-relevant adverts for each sector of your target audience and each product or service you sell at every stage of the buying cycle.
We will then start your campaign. However, this is not the end of our work. Rather than leaving your adverts to run, we will take an active role in monitoring performance, making changes, and constantly testing new approaches to ensure the best possible performance and maximum ROI for your business.