Seemingly always pushed aside for newer, sexier digital marketing methods, email marketing consistently proves its worth as a marketing staple by achieving incredible results and evolving to meet the needs of both modern businesses and the modern consumer. Businesses not taking full advantage of email marketing are missing vital opportunities to interact with their customers.
Imagine being able to keep in touch with your potential customers throughout their journey, from initial discovery of your brand, through to consideration, conversion and beyond, feeding prospects the right information at the right time to maximise their chance of converting. Imagine being able to do this all automatically for every single prospect. That is the power of email marketing.
Email marketing is an often-underestimated direct marketing method which allows you to reach your prospects and customers directly in their email inbox. Constant evolution has allowed for much greater automation and finer segmentation than ever before, ensuring your targeted messages reach the perfect segment of your audience at the right time.
Despite being seen as a relatively old method in the world of digital marketing, email marketing can still be one of the most powerful tools in your marketing armoury if used effectively. Consider these statistics, for example:
In short, a comprehensive email marketing campaign can generate a massive amount of revenue for your business.
The email can be used at all stages of the consumer life-cycle, from warming up new leads to increasing the lifetime value of regular customers or bringing lapsed customers back into the fold, with this flexibility forming a major part of what makes it such a powerful tool. The raft of targeting options available also ensures that you only reach customers with relevant messaging, reducing the possibility of brand fatigue.
To develop the perfect email marketing strategy for your business, we first need to get to know your business. As such, our first step is to get to know everything about your business, what you’re looking to achieve, and how an email marketing strategy would help you to achieve your goals.
Alongside this, we will also get to know your customers and typical prospects, establishing buyer personas for each one. Doing this will allow us to develop the messaging which is most likely to convert potential customers and keep current customers coming back for more.
Once we have all of the information we need we will work to create a comprehensive email marketing strategy for your business and begin creating emails, working closely with you to create fully-automated, segmented campaigns designed to maximise revenue for your business. Combining this with traditional email marketing campaigns will keep your brand at the top of your consumers’ minds consistently.
53% of emails are now opened on a mobile device, making it vital that your emails work perfectly across all devices. Our team stringently tests all emails before they go out to ensure this is the case, meaning you don’t lose out on potential clicks for avoidable reasons.
Setting your email campaign up and getting results isn’t the end, however, as we will constantly analyse the response to emails and refine them to achieve the best possible results. It is important that you never stop improving in this evolving, competitive market to avoid your business being left behind.