INFOGRAPHICS

As attention spans get smaller and online information becomes ever more bitesize, an infographic is the ideal way to visualise information and cut through the wall of text online.

The human brain processes data easier and faster when it’s presented in a visual manner – and our original, bespoke infographic designs are sure to draw the eye!

Making it extremely easy for people to digest and understand data makes an infographic a potentially powerful marketing tool. Infographics allow you to tell a story and present your data in an easy-to-understand format or start a conversation with your customers by simply presenting your data and allowing people to come to their own conclusions.

What are infographics?

Put simply, infographics are visual representations of information. They offer a brilliant way to present large amounts of data in a logical, clear to understand way – linking facts together cohesively.

They can be anything from traditional pie charts, graphs or bar charts stretching to more creative options which visually present data or information in an interesting way.  

The creative nature of graphic design means that an infographic can take any form, the only limitation is your imagination. Consequently, they come in all different shapes and sizes and can be used to turn even the dullest data into eye-popping visuals.

The visual nature of an infographic makes them easily shareable, meaning they are perfect for online publications and social media. They are also a great way to capture the attention of the reader in print, too.

Infographics are so effective that if you turn the pages of any major publication, you are sure to see at least one eye-catching visual intended to capture the attention of the reader.

Benefits of infographics

With the internet taking over, the average attention span of readers has decreased massively. It is for this reason that content needs to be presented in more creative ways so that the user doesn’t switch off.  In a world where the average user will only read 28% of the words on your webpage, infographics have grown in popularity on the web landscape because they are:

  • Easy to read
  • Interesting
  • Engaging
  • Sharable

The internet has brought with it a swathe of content which is multiplying by the second. Nowadays, to stand out you have to offer more than just plain text. An infographic offers the perfect opportunity to present data and information in an eye-catching manner which will make sure the reader stays engaged.

They are a brilliant way to include a lot of data in one place and can offer multiple opportunities for using the data separately over a long period of time for things like press release, surveys or features.

They have no creative limits, and are fundamentally more engaging than boring copy.

There is no such thing as a ‘standard infographic’ as each is different. This means that you can utilise our design capabilities to create an infographic that is unique, engaging and portrays your brand in the best possible light.

"We can create incredible infographics including research, analysis of figures, copywriting, illustrations and bespoke designs"

Our approach to infographics

Infographics can serve many purposes, including:

  • Explaining a concept in an easy and digestible way for a wide audience
  • A content asset for promotion to relevant websites and blogs
  • A way to tell a story effectively
  • Offer multiple pieces of content for social media
  • Visualising large amounts of data
  • An attractive centrepiece for internal communications and visual presentations
  • Provide a strong hook in a PR story
  • Build relevant back links to your site

Our infographics are fully branded and designed to any brand guidelines and specifications.

We can also analyse raw data and strip out interesting facts to present and craft captivating copy to add impact alongside your infographic.

Infographics are the perfect way to communicate your message online and make sure it gets heard (and seen!) loud and clear. Our creative infographic work will help you reach your business and marketing goals and will create a strong visual tool to present your thoughts in an easily digestible way.

CALL us now on 0161 927 3131 or email us at hello@thisisrms.co.uk to see how we can help you