ANIMATION

The modern era has brought with it a whole host of new forms of media, which we are all exposed to on a daily basis.

This means there are even more opportunities for your brand to convey engaging and digestible content, and create an engaging and lasting impression.

A good quality, engaging animation is another string to add to your bow. Everyone loves an animation and they can add a touch of humour or intrigue, bringing personality into most sectors, including professional services.

What is Animation?

Animation was around even before photography and the beauty is in its simplicity. Unlike a video which tracks continuous movement without a break, an animation breaks it up into frames which are then put together to create the illusion of continuous motion.

In simple terms, animation is the simulation of movement in an image. An animation may be as basic as an animated gif, all the way through to a fully-fledged cartoon that you see on TV.

As children, we were raised on a diet of wacky cartoons that left most of us wondering how we all turned out normal.

The scope for creativity with an animation is boundless and is only constrained by what you can imagine. How liberating!

This makes it the perfect tool for any business wanting to express itself in a unique way or convey an abstract idea about what their brand represents. Animations don’t have to be elaborate and can be as simple as a moving company logo.

In practical terms, an animation can be used across a variety of social channels or provide an interesting graphic for your website.

Benefits of Animation?

Nothing draws the eye like an animation. In a corporate environment, it’s a great way to create a point of interest and differentiation (certainly more engaging than reams of predictable copy).

Although there is often a tendency to fill websites with hefty, in-depth paragraphs about what you do, sometimes, a simple animation is enough.

We’re so confident of this, we used animation on our own site to demonstrate our clients’ journey.

Animations are an eye-catching way to draw the attention of your audience. They also act as a way of dispelling any notions of stuffiness which might surround your brand. They can help position you as approachable, friendly and knowledgeable.

In some instances, they are also a great tool for visualising a process which may be difficult to put into words. You may offer a complex service which is difficult to describe but would be much easier to demonstrate through an animation.

"We can create an animation that serves multiple purposes and can be used across social channels such as Facebook, Twitter, Instagram, Youtube etc"

Our approach to Animation

The animations we produce are designed to be as succinct or as abstract as required. Our designers have vast experience between them and are adaptable enough to provide a range of styles to ensure your get the most appropriate animation.

We will work closely with you to decide what your brand stands for, what you want to say, and how you want to say it. After deciding this we will tailor an animation that ticks all of the boxes. No matter how simple or complex, we can create something truly unique which will set you apart.

We can create an animation that serves multiple purposes and can be used across social channels such as Facebook, Twitter, Instagram, Youtube etc.

The animations we create are also a perfect feature for your website and can act as a way to cleverly show exactly what you do.

Animations aren’t just cartoons either. Check out the work we did for Manchester Jazz Festival and you’ll see what we mean. We can create animations which incorporate your existing logo and add interest to an image.

With our help, you can position your brand as a dynamic, modern company that appreciates and understands its audience.

Behind the jargon, our animations are eye-catching and will make you stand out from the competition.

CALL us now on 0161 927 3131 or email us at hello@thisisrms.co.uk to see how we can help you