As usual, we started off by conducting an in-depth audit of their website, content and key words before putting together a strategy to drive them up the search rankings globally.
Although we don’t generally opt for expensive generic search terms, what Arvia does is so specialised, we felt it would be a productive route. Therefore, much of our SEO and LinkedIn activity for them focuses on the term ‘waste water treatment’.
Going back to basics is often a valuable exercise and we did just that with Arvia’s content. As well as creating a new page simply about waste water treatment, we are writing lots of chunky and useful content about the topic – for instance, an article entitled ‘How to make a business case for a waste water treatment system’.
Our digital copywriters have even produced a 16-page glossary of industry terms to drive visitors to Arvia’s website and position them as global experts in waste water treatment.
As is the nature of digital marketing, we are assessing and reviewing the various strands of our activity on an on-going basis and tweaking accordingly. Early signs indicate a very interesting upward trend in visits and leads. Long may it continue.