Fighting off stiff national competition, RMS triumphed with its innovative ‘Don’t stop believin’ campaign which utilised famous song lyrics to advertise the legal firm’s individual services across South Manchester.
A panel of 15 internationally renowned judges were impressed by what was “a really irreverent campaign and demonstrated a brilliant use of out of home advertising in all of its facets.”
As a direct result of the campaign, Myerson saw a 286% increase in web traffic and a 23% growth in revenue.
Ruth Shearn, managing director at RMS, said:
“We are beyond thrilled to have won this most coveted national outdoor advertising award. We wanted to create a unique and eye-catching campaign that would raise awareness of the firm across the region and ultimately generate enquires.
Legal advertising is highly competitive yet all very similar. We wanted Myerson to stand out and grab people’s attention and we’ve done just that. RMS was the only agency nominated outside of London and we’re very flattered to be held in such high esteem along with brands such as O2, Guinness and American Airlines.
For nearly three decades we have been producing irreverent campaigns that make a difference and this award is right up there with the best we’ve ever produced.
The cream of the UK’s outdoor advertising industry gathered at the St Pancreas Renaissance Hotel, London, for the annual Outdoor Media Awards on Wednesday 27th June."
You can also see a very short video of the evening here, with RMS taking centre stage at 1’20”.