Owning the national media

Owning the national media image
For the majority of our legal clients, commentary and coverage in national media titles are very important and often a strong KPI that is set.

National coverage in print media does wonders for brand awareness with exposure to millions of readers across the UK.

National coverage in print media AND online is the real sweet spot. Links back to your website increases both credibility and visibility while maintaining a wide audience reach.

This month our B2B PR team proved their worth…. Four times over.

 The dispute resolution team at Slater Heelis solicitors was featured in back to back editions of The Sunday Times giving expert legal advice and commentary.

A case study in the Money and Finance pull-out concerning a Booking.com price hike required the legal expertise of partner and head of department, Elizabeth Wilkson. Elizabeth was quoted as the ‘go to’ lawyer to demystify the sudden price hike of a particular booking and offer legal judgement after going through the Ts and Cs with a fine toothcomb.  You can read the online coverage here.

Following that, partner and head of property litigation, Daniel Stern was called upon to answer a reader’s question on the safety of a high-rise block of flats following a failed survey after the building was complete. In the wake of Grenfell this obviously causes grave concern and the journalist approached us to offer advice and support – you can read the online coverage here.

 When the news broke last month about Taylor Swift’s spat with her management company over the ownership of her ‘music’ back catalogue, national journalists needed specialist commentary fast.

Music and media lawyer Andy Booth at law firm SAS Daniels gave The Daily Telegraph readers a detailed explanation of the reasons behind the spat and legally where Swift stands with ownership and copyright of her own material. You can read the full online piece here.

When furious shareholders targeted Tesco with a £100m damages claim in the wake of its 2014 accounting scandal, scores of unaffected investors came forward with the cash to fund their case.

Who better to offer advice and expert opinion than litigation and professional negligence lawyer Julia Norris at FS Legal. You can read the online coverage here.  

With complex legal issues that land in the national press, it’s all about making it simple, digestible and easy to understand.