SEO insights help inform PR activity for Arvia

SEO insights help inform PR activity for Arvia image
After conducting a periodic review of our digital marketing activity for waste water treatment company Arvia, we discovered that a high proportion of visitors to its website had job titles related to facilities management.

This insight gave our PR team a whole new sector to target.  They set about writing an article about the many benefits to businesses of installing a waste water treatment system. Naturally, it was written to be of specific interest to FM decision makers.

It’s just appeared as a double-page spread in Tomorrow’s FM and on its sister website, with an all-important link. https://content.yudu.com/web/1jybr/0A1vxp9/TFMFeb2019/html/index.html?page=40&origin=reader

A perfect example of intelligence from the digital world helping shape strategic PR activity.  Naturally, our team is now busy drafting further articles to go in other FM sector titles.