The power of a podcast

The power of a podcast image
A couple of years ago, virtually everyone with any marketing responsibility wanted a video. Now, everyone seems to want a podcast. Here are some reasons why podcasts have risen in popularity:
  1. They are far less intimidating for participants than video – meaning you are likely to get a more natural and relaxed feel, leading to a better quality end result.
  2. They are far easier to edit – eradicating pauses, ums and errs can be achieved with seamless precision on audio but is far trickier with video.
  3. They can be consumed virtually anywhere – while driving, walking, exercising, lazing in bed - whereas video requires you to stay still in front of a screen.
  4. They are cheaper to produce – although good production values are still important, the need to focus on things such as lighting, setting and appearance are eradicated.
  5. They are great for conveying expertise in more complex subjects – participants can hear both sides of a debate and get an authentic insight into the way participants think.

Whichever medium you choose, make sure you spend time up-front on the planning as this will save you time in the long run.  And never forget the importance of editing, which can make all the difference to the quality of the end result.

We’ve recently produced a number of podcasts for clients.  Read about our most recent series here.