Our B2B PR team identified a number of topics they felt would be of interest to this audience and pitched bespoke articles to editors of a number of key industry titles.
The first topic, about cashflow, has already been picked up by sister publications, Electrical Trade and Plumbing Trade, appearing in their online magazines and websites (along with backlinks, which will help boost SEO for Exchequer).
Further articles are currently being written and will help position Exchequer as real experts and thought leaders in this niche sector.
The joy of PR is that it can reach so many people in one fell swoop – it certainly beats trying to cold call thousands of people!!