Promoting the value of private equity

Promoting the value of private equity image
One of our private equity clients, WestBridge Capital, recently backed a management buyout of AJM Mobility Limited.

Naturally, we secured a lot of coverage about the deal in the corporate finance trade press. Off the back of this, we also secured a number of profile pieces about AJM, too.

An interview we set-up with Mark Perress, who led the MBO, resulted in a front cover story and 6-page profile of the business in leading trade publication Access & Mobility Profession, which has helped raise awareness of AJM among its target audience of local health authorities across the UK.

Naturally, the piece appeared online, too, but everyone agreed that having hard copies of the publication added kudos and longevity to the coverage.