WestBridge Capital

Campaign: Private equity profile raising

The Brief

To position the firm as thought leaders, keeping them front of mind with corporate finance professionals and management teams by announcing frequent investment and exit activity.

£50M

Successful fundraising

Expert media relations

10

Transactions completed

National media recognition

Orange spiral staircase leading to blue sky

"Media relations, drafting award entries and email marketing have been our core routes to market"

Activity

WestBridge Capital is a private equity house that typically invests in profitable, fast growing UK SMEs with enterprise values of £10m to £20m.

The partners approached us in 2010 after they had raised an investment fund of £50m (no mean feat given the economic conditions at the time).

They wanted us to put them on the radar of corporate finance professionals, management teams, institutional and private investors, with the message that they were ‘open for business’ and had money to invest.

Media relations, drafting award entries and email marketing have been our core routes to market.

pc, tablet and smartphone showing final results of westbridge capital web development

"The fact that WestBridge has successfully invested Fund I and is close to completing a second fundraising is testimony to the success of our efforts"

Success

Our activity has undoubtedly put WestBridge Capital on the map, helped in no small part by a rousing endorsement we secured from the business editor of The Times, who concluded:

“For a first-time fund, it is a fine achievement. We wish them well.”

WestBridge has picked up many corporate finance awards following submissions written by us, while open rates of the newsletter we create and distribute remain consistently at 35% (15% higher than the average for the financial sector).

The fact that WestBridge successfully invested its first Fund and is close to completing a second fundraising is testimony to the success of our efforts.

westbridge capital logo
tower bridge in london, uk

"Appointing an agency outside London was a big move for us. In fact, we took out no less than ten references on RMS. All were glowing.

"Our sector is highly regulated and our reputation is extremely important. RMS has never failed to give us the best advice and we recommend them to all our portfolio companies"

Guy Davies
Managing Partner, WestBridge Capital