VUE CCTV

Campaign: Here’s looking at you

The Brief

To raise awareness of the company’s innovative technology to the commercial fleet and insurance sector.

Gold CIPR PRide award

White Paper created

Expert media relations

Integrated campaign

timelapse photograph of busy street at night

"In order to generate maximum exposure, a traditional PR strategy was executed"

Activity

As well as informing the commercial fleet and insurance sectors about VUE technology, we wanted to take things a step further and secure unequivocal support – right from the heart of central government — to emphasise how the company's technology could reduce accidents and significantly reduce insurance payouts.

We undertook a research project and created a White Paper, backed up with media friendly infographics explaining the findings.

The White Paper was targeted towards decision makers in Parliament and insurance companies, who were in a position to recommend specific equipment to fleet operators in order to manage their insurance premiums.

In order to generate maximum exposure, a traditional PR strategy was executed, launching the White Paper to relevant publications in the commercial fleet and insurance sectors, along with wider regional and national titles.

vue cctv whitepaper design

"We quickly built up a reputation for VUE in the market for being the leader in terms of quality and innovation"

Success

We quickly built up a reputation for VUE in the market for being the leader in terms of quality and innovation.

VUE was invited to present their findings to a Road Transport Safety Working Group by the Parliamentary Advisory Council for Transport Safety where the company was positioned as a market and thought leader.

Dozens of positive media pieces in trade, regional and national publications have appeared citing the business as experts in the market.

Our efforts have helped transform the company, which is now the recommended supplier of all the UK's leading insurance companies.

timelapse photograph of motorway at night

"We appointed RMS just at the right time. We are now firmly established as major players in our marketplace.

"I have no hesitation in recommending RMS if you want to raise profile and secure loyalty from key customers as well as crack open new markets quickly and effectively"

Glen Mullins
Managing Director, VUE