Campaign: Media event management
Develop and promote an event that showcases the firm’s new vision and extended range of legal services to a wide range of media, clients, associates and prospects.
Target media contacts attended
Expert media relations
Seamless event management
Email marketing and precise data capture
Since being acquired by global insurance giant Markel Corporation, the marketing team and senior management had a clear view about what makes LHS different and had created a brand mantra, ‘Real law made easy’.
The firm’s London headquarters, in the spectacular Walkie Talkie building, was chosen as the venue for the big event. A ‘wish list’ of leading national, legal and business journalists attendees was created.
Leading entrepreneurs were secured to speak at the event, including founders of Deliveroo and My Parcel Delivery, to give valuable insights into their success, whilst reinforcing the importance of the need for SMEs to access fast legal advice.
We designed a teaser campaign which saw target contacts sent personalised emails, direct mail and a quirky gift to generate interest and intrigue.
This was followed up with telephone calls to titillate them to attend the event further.
We had to ensure that key media influencers were left in no doubt about the unique proposition on offer. The brand values of LHS were at the forefront of all our activity.
The event was a huge success, it generated enormous amounts of interest in the market and high levels of positive engagement for LHS staff and clients.
More than 90 per cent of our target media contacts attended the event, including influential journalists from The Times, Daily Mail, Guardian, BBC, The Business Desk, Growing Business, Law Society Gazette, Solicitors Journal and Managing Partner magazine.
We arranged interviews with the LHS partners, all of which led to lots of positive media coverage for the firm’s revolutionary way of delivering legal services.
LHS was delighted with our involvement and showed their appreciation by including a ‘recommendation’ card for RMS in the goody bags presented to guests.